Online Retailer of Outdoor Plants

Undisclosed Address, Michigan
Business Opportunity for Sale
Catylist Listing ID: 30318988
Property Subtypes: Internet Related
Building Size (RSF): See Agent
Sale Price: $395,000
Name of Establishment: Great Garden Plants, Inc.
Business Website Address: https://buildout.com/docs/documents/910627?token=28b8899a9822922
Year Business Established: 2007
Gross Revenue: $1,300,000 (Annual)
Cash Flow: $1 (Annual)
Relocatable Business: Yes
Sale Terms: Cash to seller.
Last Updated: 10/24/2018

Overview / Comments

First time on the market! This exclusive online retailing company ships live outdoor plants to home gardeners & landscapers throughout the 48 contiguous states.
Horticultural and nursery professionals started this business in 2008. The
horticultural line includes: perennials, shrubs, roses, ground covers, trees & more.

All click, no brick...this business is relocatable.

• Created by professional growers and plant breeders for the home garden market
• Proven track record of market positioning and product mix
• Solid customer base
• Seasoned US customer service team of gardening professionals
• Advantageous supply chain
• Ten years of Google analytics for data-informed decision-making

Inventory is additional. Value of inventory fluctuates seasonally.

Contact broker for cash flow information.

Additional Details

Industry Segment: E-Commerce and E-Tailers
Reason for Selling: Seller is pursuing retirement
Value of Inventory Included ($): $0
Value of Furniture, Fixtures, and Equipment ($): $20,414
Value of Real Estate Included ($): $0
Real Estate Lease Description: Company leases space for plant propagation and also has professional growers as suppliers. Office space and order packing and fulfillment space is leased.
Employee/Labor Description: Seller, Office Manager, Greenhouse Propagator, and Greenhouse Assistant are FT. Seasonal employees are FT during spring and fall shipping seasons/PT on off-season.
Mgmt/Training Support Description: Seller will train for two weeks and is willing to consider an ongoing consulting arrangement for an additional charge as needed.
Competition/Market Description: Competitors include high-end direct mail companies. Big box stores offer convenience but may not carry the quality and variety found with this online retailer. This site is popular with home gardeners and independent nurserymen.
Growth/Expansion Opportunities: Buyer with horticultural experience can continue to expand product lines and use as another marketing channel in addition to bricks & mortar retail or wholesale.Buyer with connections to the do-it-yourself (Pinterest/Etsy) market, home garden hardgoods, direct mail catalog, or other garden-related entities could add this online store to increase market share.
Seller Financing Description: N/A
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