Since 2012, RPR has offered REALTORS® an exclusive resource to support clients and customers in the commercial marketplace. In an industry of rapidly evolving technology and strong competition, RPR has consistently worked to improve its commercial resources, including the RPR Commercial Mobile app.
In 2019, RPR is further expanding its commercial programs and features through:
Expanded licensing of commercial data
High value commercial product integrations
New strategic outreach programs focused on building stronger relationships with commercial brokers and franchisors.
Expanded Data Licensing Increases RPR Active Commercial Listing Counts in 2019
RPR has more than 665 thousand active commercial listings and 43 million off-market properties to-date, including a direct partnership with Catylist, licensing over 100,000 listings representing more than 45 Associations across the country. Additionally, RPR is pleased to announce the execution of an agreement with Brevitas, which will add 40 thousand commercial listings nationwide.
"An integration between Brevitas.com and RPR's comprehensive database gives REALTORS® an instant competitive advantage. Real time insights into commercial property are critical to making informed decisions. The connection to the data provided by RPR will be invaluable to the REALTORS® listing and searching on Brevitas.com. We're extremely excited about our partnership."
Ardian Zagari, Co-Founder & CEO – Brevitas, San Francisco, CA
RPR is working with two additional national commercial listing platforms with each currently reviewing data licensing terms. These partnerships, along with the new collaboration with Brevitas, gives RPR the potential of adding almost 200,000 commercial listings in the first half of 2019. This would bring the total number of active listings on the RPR Commercial platform to more than 850,000 properties, all exclusively for REALTORS® as a benefit of membership.
RPR also continues to support NAR's Commercial Leadership on the Commercial Listing Platform initiative. With balanced results from members on the value of multiple systems, RPR is collaborating with each of the selected companies allowing members to choose the public listing platform they prefer. Each platform will provide a data feed to RPR, which will allow members to access properties and network with REALTORS® nationwide.
The Value of Commercial integrations – Valuate® Case Study
RPR is investing resources to create integrations with products that create easy, streamlined business solutions for members. It's not just about what each product can do, but how the products interact together producing the most straightforward experience for agents and brokers.
For example, Valuate® is an analysis program that allows REALTORS® to present and market investment properties from both the RPR website and Mobile app. Since its integration with RPR in 2016, Valuate® has evolved as the REALTOR'S®'s go-to tool for projecting investment returns, comparing multiple properties and scenarios, and assessing risks resulting in the best investment opportunity for the client.
With the RPR and Valuate® teams working in tandem on studying member usage and applying member feedback to continuously improve the experience, more than 125 thousand REALTORS® across the country have adopted this offering and produced more than 270 thousand analyses for clients on properties valuing at more than $261 billion dollars.
"Valuate® is an easy to use analysis tool within RPR that makes evaluating an investment property common sense. Most programs take hours to learn and still are too difficult or not practical to use. This is why most REALTORS® give up using investment software. Thank you RPR for bringing this member value to us!"
Mike Vachani, MBA, CIPS, President and Managing Broker – Realty & Investment, Los Angeles, CA
Commercial Brokerage Outreach in 2019
In 2011, RPR released its Broker Tool Set (BTS), a suite of products and features for brokerage firms and franchises, including:
Affiliated Services Support Modules
Market Data Tool
Broker Automated Valuation Model (AVM)
Brokerages ability to Insert Custom PDF pages into all RPR reports
Today, BTS participation includes over 8,000 companies representing over 520,000 REALTORS® including 186 of the top 250 brokers in the U.S. As a measure of success, RPR usage in companies utilizing Company Branding is 45% higher than those that are not branded. This serves to increase RPR's overall value through increased adoption, and also supports the tremendous investment companies make into their brand by extending it to the RPR web and Mobile platforms. As well as all the reports agents create for consumer use in buying, selling and leasing properties across the U.S.
In 2019, RPR is extending that success to identify, research and engage key franchisors, brokerages and offices in a new Commercial 100 program (C100). This will focus on offering top commercial firms and divisions with high value programs and support, such as customized monthly webinars, commercial branding on the RPR site, reports, the Mobile app and best practice articles to help each respective company share the value across their markets.
A couple of the most engaged C-100 companies include SVN and First Weber Commercial. At the start of 2019, RPR was invited to join SVN's preferred vendor program which was created to support more than one thousand commercial professionals. This program identifies key commercial products and services that benefit SVN and their franchisees across the country.
With career development a top priority, First Weber Commercial has collaborated with the RPR team to customize trainings, so their agents can maximize the RPR resources. Many commercial practitioners at First Weber have integrated RPR for their business as a result of learning the depths of information they can make available for their clients.
"I made six figures on a deal thanks to resources I have as a REALTOR® and national retailers have referred me to other businesses based on the depths of data, analysis capabilities and informational reports they receive as a result of choosing me. It was a no-brainer for me to share the importance of this resource with the SVN Corporate Team so my colleagues across the country take advantage of RPR."
Deena Zimmerman, Vice President – Chicago Commercial, Chicago, IL
"First Weber Commercial Division couldn't be more pleased with the ever improving and evolving RPR product for commercial/investment real estate. RPR's database of properties is robust and superior in most rural areas. The support staff have been very proactive in delivering training in a wide variety of methods and the cost cannot be beaten as it is included in REALTOR® dues."
Dan Lee, Vice President – Weber Co, Madison, Wisconsin
Since the amount of available vacant space is so limited, the two primary objectives a prospective tenant or owner-occupant need to keep in mind are compromise and creativity.
Compromise- If a company needs to change or add locations soon, it is highly likely that the perfect space in the perfect location at the perfect price simply doesn’t exist. For example, a company looking to locate within a mile of US 131 might need to expand that radius to within three or even five miles of US 131. Much of the vacant space in our market is new construction. Typically, the price to lease a new building is higher than an existing building, so the client may need to be willing to compromise on the price. Some of this increased cost can by offset by lower utility costs due to better insulation and more efficient mechanical systems, both of which you would likely find in a new building.
Creativity- Location and price aren’t the only areas where the client may have to compromise. The other could be with the physical attributes of the space or property. This is where the creative minds of a broker, architect, or engineer could be the key component to getting a deal done. Maybe the ceiling heights are a little lower than desired, or the office layout isn’t exactly what the client had in mind. Maybe the manufacturing area is cut up into a few sections rather than being a wide-open space. Or, maybe there isn’t enough parking onsite. Rather than walking through a building and immediately saying, “this won’t work”, it is better to ask, “is there a way to make this work?” Or better yet, “how can we make this work?” Look into the possibility of moving or removing interior walls. Is there additional parking that can be leased at an adjacent property. Maybe a loading dock or drive-in door can be added.
Location, price and space won’t always align with our client’s needs. Setting realistic expectations upfront in the process is vital. Thinking creatively and researching options for our clients will create more work and require consistent communication. However, these are critical components to serving our clients and are some of the most important ways that brokers can add value, especially in our current market.
RPR is excited to announce practitioners now have the option to include traffic counts in RPR Commercial Property and Trade Area Reports. The data will display actual historical counts as well as Kalibrate’s projected counts, which are based on the last published traffic count, local area trend data and up-to-date demographic information.
Commercial real estate pros can use the new data to:
Identify and understand traffic patterns and historical trends.
Analyze and forecast potential customer traffic to detect high demand opportunities.
Evaluate locations for retail facilities, restaurants, real estate developments, cell phone towers, billboard advertising and more.
Users have a few options when generating an RPR Commercial Property report:
Set the appropriate distance around the property they want to include counts from.
Sort the data either by proximity or highest total count.
Choose whether they want one or two pages of traffic count data.
By: Attorney Benham Wrigley, Wrigley Hoffman
On November 6, 2018 the voters of the State of Michigan approved by a 56% - 44% margin a ballot initiative to approve the cultivation, distribution and sale of marijuana for adult use in Michigan. This law known as the “Michigan Regulation and Taxation of Marijuana Act” (“MRTMA”) does not replace the currently effective Medical Marijuana Facilities Licensing Act (“MMFLA”) nor the 2008 ballot initiative known as the Michigan Medical Marijuana Act (“MMMA”) which established the caregiver/patient system. Michigan now has three separate
acts regulating marijuana in the state.
MRTMA establishes a regulatory system for the issuance of licenses for growing, processing, testing, transportation and sale of marijuana for use by persons 21 years of age and older. It is believed that many of the MMFLA systems currently in place will transfer into regulatory systems for the new act. A main distinction between current and future is that under MRTMA there is no supervisory board to handle the system as with the current MMFLA. All regulatory processes under MRTMA will be through the Department of Licensing and
Regulatory Affairs (“LARA”). Whether those functions are consolidated with the current Bureau of Medical Marijuana Regulation (“BMMR”) or handed off to a new bureau within the department remains to be seen.
MRTMA, like the MMFLA, has five main categories of licensees: Growers; Processors; Secured Transporters; Testing Labs; and Retail Centers. The types and numbers for grower categories has changed and a new one known as the “micro business” added. Pay particular attention to it as it offers some unique opportunities.
As with MMFLA the municipalities will control primarily the number and types of operators allowed within the municipal boundaries. The significant distinction between MMFLA and MRTMA is that under the former the municipality must “opt-in” while under the latter the municipality must “opt-out.” This is stated without reservation by us, though the language in the act is not totally clear. The consensus of lawyers is that MRTMA has established an “opt-out” system as opposed to the “opt-in” system. Does that mean that on the effective date of MRTMA every municipality in the state is “in”? It could mean that but the consensus is “no”. Some municipalities anticipating the results of Proposition 18-1 acted to restrict all marijuana business activities within its jurisdiction. Your writer believes municipalities will soon act to “opt-out” with the idea that they can then decide later to opt-in and under what circumstances. With only
108 municipalities out of 1,773 having opted-in under the MMFLA, is it likely that fewer municipalities will eventually opt in for recreational use. There are some subtleties in the law as to municipal regulations which are beyond the scope of this blog but could come into play in some places. Beware and understand all state and local rules and regulations as we have learned in this field, the only constant is change.
There are new compositions for growers:
• Class A – 100 Plants maximum
• Class B – 500 Plants maximum
• Class C – 2,000 Plants maximum
• Micro-business– 150 Plants.
There are also limitations on who may obtain these licenses and the number of licenses a business can have. This limiting language requires substantial review and planning. Also note that under MRTMA the retail outlet is now known as a “retailer”.
MRTMA becomes effective 10 days after the election results are certified. The law grants to LARA the obligation to establish a system to regulate this business activity but it must begin accepting applications for MRTMA type licenses “within 12 months after the effective date of
the act”. Think and plan for application submissions around November 20, 2019 at the latest.
Could be sooner.
Will everyone switch out of MMFLA and begin gravitating to file applications under MRTMA? They will only if they now hold, or can obtain in the next 12-24 months, a license under the MMFLA. MRTMA prohibits granting a license (except microbusiness and Class A Grow) to any non-MMFLA licensed individual or entity for possibly up to two years from the date LARA first begins accepting applications. You can call that a grandfather clause. Thus, the MMFLA licenses are now gold and will become even more valuable over the next year or two while businesses jockey to get placed in one or both of the industries.